build new organisational value
brick by brick.

LEGO® Serious Play® is a powerful, research-backed method for solving complex problems, aligning teams and unlocking strategy - hands first.

Outcome: A shared understanding of customer needs, internal strengths, and a clear narrative draft of the new value proposition.

Agenda

Welcome + Workshop Framing

  • Explain the purpose and flow

  • Short intro to LEGO® Serious Play® and psychological safety

  • Quick warm-up build: “Build a metaphor for your company right now”

Moment of Need (Outside-In)

  • Example LSP Build: “Build a model of the customer’s world before they come to you”

  • Discussion: What matters most to them? What are they struggling with?

Core Strengths + Beliefs (Inside-Out)

  • Example LSP Build: “Build a model of what makes us distinctive”

  • Dot-voting or card sort to cluster key elements and find patterns

  • Personal Value Stack (card-based or canvas-style)

From Problems to Promises (The Fit)

  • Example LSP Build: “Build the bridge between the customer’s world and our offer”

  • Debrief: What are we really offering?

  • Use the Value Proposition MadLibs or Strategyzer-style template to converge

Pitch + Polish (Alignment + Next Steps)

  • Group synthesises into a shared narrative (using Post-its or template)

  • Optional: Use ‘1-min Pitch Rehearsals’

  • Close with LSP Build: “What’s one action you’ll take to move this forward?”